Champs Sports - 10 Times Square, NYC - IAdea

Activate The Space LED Walls, Audio System, Media Control, Content Creation and Content Management.

Activate The Space (ATS) has recently completed the design and integration of the new Champs Sports location at 10 Times Square in New York City. ATS provided (4) of its Structure LED walls including the massive (2) story wall on the side of the escalators.

In addition to the indoor LED systems, Activate The Space also designed and integrated a multi-zone Bose Audio System complete with our new ATS Core Control touch panels. Core Control enables operation of the entire Audio and Video systems as well as providing Activate The Space Technical Services the ability to operate or interrogate the AV systems via the Cloud from any device, anywhere and at any time.

HD Media Playback is provided using our Brandcast Solutions powered by Signagelive and IAdea.

Our Brandcast powered by Signagelive Media Playback and Cloud Based Scheduling solutions also power the large Outdoor LED walls on the facade of 10 Times Times Square.

The Activate The Space creative team handles all of the Content Creation and Scheduling of Media from all of the brands available at Champs Sports. ATS Creative handles the interior LED Content and the Exterior LED content for Champs Sports under direction from the very talented Creative team at Champs Sports.

ATS Creative provides everything in house from Motion Graphics, Video Editing, Text, Static Image and HTML Social Media feed moderations.

Champs Sports, a division of Foot Locker, Inc. (NYSE: FL), celebrates the opening of its New York flagship location in Times Square. Following the move from the brand’s former Times Square footprint, the new multi-level property at 10 Times Square is nearly four-times the size of the previous location boasting 8,160 square-feet of premium retail space.

Designed to be flexible, “The Arena” layout allows Champs Sports and its vendor partners to tell key stories in new and creative ways, enhancing the customer shopping experience. Within this new layout, leading athletic brands will have elevated brand experiences with cross-category product offerings, allowing customers to easily navigate by brand and identify sought-after products more efficiently. The flagship will serve as a hub that demonstrates the brand’s core values – We Know Game – embodying, celebrating and advocating for all those who participate.

“At Champs Sports, we are always looking to bring the best retail experiences to our customers and to establish ourselves as the go-to destination to find leading athletic brands,” said Bryon Milburn, VP and GM of Champs Sports. “The Times Square store offers the best assortment of the top brands that shoppers know, love and have come to expect from Champs Sports.”

The new store has a prominent exterior presence with an LED display spanning 68 feet by 23 feet across prime Times Square real estate. Inside, there are four additional digital screens to allow for robust, interactive storytelling throughout the customer journey. To complement its digital in-store presence, Champs Sports commissioned artist Andrew Thiele to create lasting brand visuals representing the spirit of New York City – from the five boroughs to notable landmarks, arts and sports teams.

 Escalator LED Wall at Champs Times Square- NYC

For more information contact Activate The Space at 1-800-306-0620 or at

Chris Pelzar
Chris Pelzar, CEO & Managing Partner (LinkedIn)


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