MOSCOW, Russia. May 22, 2013 — Developing further in the direction of being the added-value distributor for the Digital Signage Solutions, AUVIX became an official distributor of IAdea on the territory of the Russian Federation.

Founded in 2000, IAdea is a leading developer of specialized commercial network media players, and signboards. Signboard consolidates media player and display in one hardware solution developed for the Digital Signage applications.

Fast-growing and dynamically developing direction of Digital Signage is strategically important for AUVIX. To support its objectives, the company has already announced the establishment of Digital Signage Center of Excellence. The goal of the Center is to help the company’s partners and end-customers to efficiently and rapidly adopt and implement latest development in the Digital Signage sector. “Professional products offered by IAdea complement AUVIX portfolio and support the company’s intended development,” says Alexander Pivovarov, head of the Digital Signage Solutions department. “Moreover, it is equally important for us that IAdea is focused and willing to take an active part in the development of the Digital Signage market in Russia.”

Built according to the open industry standards, like W3C SMIL and HTML5, solutions from IAdea can be deployed for a variety of applications in Digital Signage – from simple solutions for small shops to large Digital Signage networks. Built-in utility offers a coherent and easy to use interface to manage content across multiple IAdea players and signboards. In addition it allows remotely splitting the screen into zones, uploading content, creating, scheduling messages, and setting the on- and off-mode. With the support for HTML5 IAdea players grant the possibilities to virtually create and display any feasible content according to the standards of modern Digital Signage. IAdea players are supported by many professional Content Management Software vendors, like Scala or Stinova.

Through the combination of ease of use, functionality, price-effectiveness and reliability IAdea players and signboards are widely employed in the Digital Signage projects. As an example, MegaFon, the second largest mobile phone operator and the fourth largest telecom operator in Russia, has selected IAdea Full HD Media Players for the installation of the Digital Signage systems in their retail stores all over Russia.

“We are very excited to announce this distribution partnership with AUVIX,” says Rex Chen, Executive Vice President of IAdea. “IAdea’s products target digital signage application that require management over large geographic areas and are cost-sensitive. Russia in this regard is a very interesting and promising market for us, and we are pleased to expand our presence here. We are confident that our innovative and reliable products will bring success to our partners in Russia, as they do around the world. “

About AUVIX

AUVIX is the leader in the sales of audio-visual equipment and integrated AV-integration. The year of 2013 will be marked as the 20th anniversary of the foundation of the company. Over the years the company has formed a united team of professionals of the highest level, who are able to solve any problems. AUVIX confirms the success of their development with the new distribution agreements and partnerships.

AUVIX became “The Platinum Partner” of Projecta in 2010. Panasonic announced the company as the “Best Distributor of the Professional Displays” in 2011. AUVIX has been listed in the Top-20 national IT-brands on the portal Astera.ru, where they became the only company presenting AV-industry. According to the authoritative media, CRN, they became one of the Top-5 best specialized distributors in 2012.The AUVIX 3D-centre integration project became a finalist during the international inAwards-2010 competition. The company is also a member of the Infocomm association – an international professional association of the integrators and manufacturers of AV-industry.

An important direction of AUVIX is the sales of the professional and home AV-equipment. The company has the largest portfolio available on the market. There are more than 6,000 products categories and 40 different brands in the company offering. The company’s preferred sales channel is distribution. AUVIX’s dealer network consists of 2,000 partners throughout Russia.

AUVIX is present at the system integration and engineering market and realizes “turnkey” complex audiovisual projects. AUVIX is capable of developing the classical as well as industry-specific custom-made solutions. High qualification of employees allows to comply in accordance with the highest standards of the market. Engineering staff of the company are certified by InfoComm. AUVIX portfolio consists of more than 200 system integration projects for government agencies, law-enforcement agencies and private companies. Company web-site: www.auvix.ru

About IAdea

Founded in 2000, IAdea is dedicated to the development of cutting-edge commercial-grade digital signage players and integrated displays. IAdea’s products support the W3C SMIL open platform and the HTML5 content standard, allowing system integrators to quickly customize and tailor to individual project requirements. IAdea’s device technologies power many large-scale digital signage projects, offering proven robustness and lowered total cost of ownership (TCO). With offices worldwide, IAdea provides uninterrupted product service throughout the globe.

IAdea is the market leader in digital signage technology and has been the first to introduce the professional RISC-processor based media player for Digital Signage. IAdea is also the first company to introduce 10-inch network signboard, and first to promote the open standard, W3C SMIL. The latest developments of the company are new 10-inch digital signboards, the world’s first open pluggable specification (OPS) players, featuring PoE (Power over Ethernet), which is particularly important for the retail environment, since laying power-cables to the shelves in the store is often difficult or impossible. Company web-site: www.iadea.com

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