DST: "GameStop rolling out digital signage across Europe" - IAdea

Key words : retail, media player , GameStop , Signagelive,

The world’s largest video gaming retailer, GameStop, has deployed a Pan-European digital signage network powered by Signagelive, the digital signage platform provider announced.

Signagelive, global suppliers of a cloud-based digital signage platform, and Monaco-based Cedemo were selected by the gaming retailer to rollout a Pan-European digital signage network to increase customer engagement and drive in-store sales through the display of targeted commercial content, according to the announcement.

The digital signage network, which has been deployed across 1,000 stores in five European countries to date, has been supplied and installed by Cedemo, the provider of turnkey digital signage solutions and Signagelive’s strategic channel partner in the retail market.

The digital signage network is based on MBR-1100 media players, supplied by IAdea and powered by Signagelive’s SoC software. The MBR-1100 is a palm-sized device that supports HD video capabilities normally associated with high-spec Windows PCs, the company said. Using IAdea’s small-form-factor media players and Signagelive’s cloud-based software, Cedemo has been able to roll out an international digital signage network utilizing already-installed LCD TVs, resulting in infrastructure savings and reduced content update lead times, the company said.

Promotional video content, such as marketing promotions for pre-order video games or GameStop’s unique offers, is created by Cedemo in multiple European languages and uploaded onto Signagelive’s cloud-based digital signage platform. Using its management dashboard and user-friendly CMS, individual countries can quickly create and schedule content playlists suitable for their target audiences and commercial goals, adapting to competitive and market developments almost in real time, according to Signagelive.

“GameStop manages three brands in Italy, and there is an important need for dynamic tools to deliver engaging marketing messaging to clients,” said Alessandro Barchetti, senior marketing manager of GameStop Italy. “In a few easy steps we can go from setting up playlists to using the system without needing any specialist technical knowledge. Our teams like it, and sales have increased.”

Signagelive’s SoC software supports multiple content formats including static images, streaming video, IPTV, web pages and RSS feeds. It also integrates with QR code technology and all popular social media widgets to maximize ePoS activities, the company said.

“This is a large and complex ongoing project that is meeting its KPIs,” said Keith Jones, commercial director of Cedemo. “Our partnership with Signagelive and IADEA works extremely well, and we are confident that the road map feature set will accelerate our success with European retailers.”

“The gaming industry is highly competitive,” Signagelive CEO Jason Cremins said. “Using IAdea’s powerful palm-size media players powered by Signagelive, Cedemo has been able to develop a fully packaged solution for GameStop that allows them to deliver targeted HD content to achieve increased customer engagement and sales across Europe.”

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