In a recent interview (Google-translated from German) by leading European digital signage commentator Invidis, IAdea’s European Sales Manager Deric Wang shares insights in IAdea’s position in the digital signage market with its SMIL offerings.
Insightful and challenging questions were answered, including:
IAdea is one of the first to support the SMIL standard.
Intel and Microsoft are also trying to establish standards for digital signage hardware. To what extent do you fear the competition?
SMIL is very new. How is the acceptance in the market?
A look into the future. How does your company do more with SMIL?
At the conclusion, Björn Christiansen, Marcom Manager of IAdea’s German partner itworx-pro, makes a clear and unbeatable point:
We as IAdea’s distributor in Europe have a very successful start with the introduction of IAdea products in Europe. With more than 1,000 players sold in less than three months and winning two major projects for 2011, everything looks very good. Through our partnerships with market leaders such as Scala, 42media, Cittadino, dimedis, SmartSign and Stinova we cover Europe very well. I expect that we will completely replace up to 50 percent of the conventional player in large projects with our players.