IAdea, leading maker of open standard media players for digital signage, is a finalist to the 2010 Red Herring Asia 100 Award. The award sets to “discover and advocate the promising startups that will lead the next wave of disruption and innovation.”

Global renowned venture capital publication Red Herring has just informed that IAdea is named a Red Herring Asia 100 Finalist as one of top private tech companies in Asia.

IAdea is the leading maker of open standard media player platform for the fast growing digital signage industry. The open platform approach enables software developers to quickly tap into the opportunity offered by the growing digital signage market by linking software innovation with the latest media player hardware advancements. IAdea’s products have been deployed in multiple large scale, high profile digital signage installations throughout the world, including the China Post Media Network.

Based on the W3C SMIL open standard, IAdea’s media player is the only product in the market that interoperates with leading digital signage management software including Scala, SignChannel, signagelive, 42media Group, digitalsignage.NET, etc. IAdea’s media player technology powers products sold by Mitsubishi, ViewSonic, Advantech, and other leading hardware makers around the globe.

“We are pleased to [announce that IAdea] has made it to the Finalist level for the Red Herring 100 Asia,” says Joseph G. Baxter, Red Herring Managing Director, Asia. “The Red Herring 100 Award is one of the most prestigious awards in the startup industry. Many of the famous technology companies and public ones have been selected as a Red Herring winner over the past 15 years.”

Red Herring Asia 100 is part of the annual Red Herring Global 100 program. Each year a panel of judges selects a small group of privately-held technology companies from around the globe to “discover and advocate the promising startups that will lead the next wave of disruption and innovation,” according to the award’s website. Past winners include Google, Yahoo!, Skype, Netscape, Salesforce.com and YouTube.

In addition to this award, IAdea is also winner of the 2009 Dow Jones VentureWire Technology Showcase, where just over 100 companies were selected internationally to represent the most promising technology ventures.

For more information on IAdea and IAdea’s open standard digital signage media player platform, visit http://www.IAdea.com.

About IAdea

Founded in 2000, IAdea is dedicated to the development of leading-edge industrial-grade digital signage systems. IAdea’s media players adopt the XML-based W3C SMIL interface, allowing system integrators to quickly customize and tailor to individual project requirements. IAdea’s device technologies feature in large-scale projects including the China Post Office Media Network and Taiwan’s Taoyuan International Airport, offering proven robustness and lowered total cost of ownership (TCO). Thousands of digital signage sites worldwide are being powered by IAdea, serving millions of viewers each day. IAdea is an active member of the Digital Standards Committee of POPAI, promoting digital signage standards among major industry players. Headquartered in Taipei, Taiwan, with a North American subsidiary in Los Angeles, IAdea offers distribution and service networks through partners in the U.S., Canada, Denmark, Sweden, U.K., Italy, Turkey, China, Japan and Australia.