Featured Case Studies
Dermalogica UK was already utilising digital signage in key retail stores for promotional activities, but the AV displays were not interconnected and had to be individually updated manually (via PPT and Dropbox), which resulted in inconsistencies to the brand’s overall messaging.
Further to its acquisition by Unilever in 2015, Dermalogica UK was tasked with streamlining its operational processes and enhancing customer engagement to deliver a better retail experience and increase overall sales.
Award-winning retail brand, KOTON, has recently upgraded its digital signage system to IAdea and Laud Media. Originated from Turkey, KOTON is in 25 countries with 450 stores, delivering not only the richest fashion collection but also the most captivating advertising content to its fans around the world. Having a robust, versatile communication system in place is imperative to keep the multi-national business running and the customer experience in perfection.
Before Laud Media started working with KOTON, Hakan Uçar, IT Director at KOTON, was experiencing constant downtime with the previous PC based Digital Signage system. The problems with the equipment, along with the efforts to configure everything, took at least 1-2 hours of Mr. Uçar’s time almost every day. After Laud Media took over and installed IAdea devices, Mr. Uçar can now enjoy reading the monthly installation reports and invest his time in improving the customer experience.
The retail store today faces unprecedented challenge from online competition. Physical stores must understand and take advantage of its strength to offer more than the virtual store in the cloud. Digital signage offers just the right tool to make the difference.
UK’s premier lingerie store, Boux Avenue, utilize multiple large displays controlled by digital signage media player and smart signboards, alongside many small, shelf-mounted small digital signboards to create an unmatched in-store experience.
The stores have drawn so much attention that it has been studied by multiple fashion specialists online.
Further to the growing success of its bottleshop concept, Models Own wanted to enhance its retail presence and grow its market share by opening a flagship store that would serve both as a “beauty playground” for its customer base and as a new product launch pad. The company wanted to utilise the benefits of digital signage, such as great visual impact and the ability to increase footfall in the store, to engage their teenage market customers even further.
Models Own began researching digital signage providers and finally selected Digital Messaging Company, DMC, (a leading supplier of turnkey digital signage systems) to design and install a purpose-built digital signage system that included two high impact videowalls to meet their instore artistic and promotional requirements.
One of the best ways to create a memorable shopping experience is to allow customers to try out the product while browsing in-store. Create a greater brand impression by playing a promotional advertisement or interactive product demos when the shopper lifts a product off the platform or, even multiple product at once, to see on-screen product comparisons. Retailers can pair IAdea 4K media player and smart signboards to implement a compact lift-n-learn retail solution which easily integrates to any area of the store.
Presence is key in product promotions and in todays retail space, customers want to know what they are buying before bring it home and who the brands they are supporting really are. IAdea digital signage solution offers brands the opportunity to showcase their product and brand identity with high resolution digital advertisements and interactive product demos that leaves customers with everlasting impressions.