Digital AV Mag: Estee Lauder creates a digital signage network to centralize its marketing activities - IAdea

The firm, specializing in the care of the skin, has deployed a digital signage network in four of its stores of United Kingdom, with forecast of extending the project to the 23 remaining during 2017. This consists of screen Samsung Smart Signage Platform (SSP) of 32 and 48 inches and XDS-2170 and IAdea XDS-1078. All of them fed Signagelive cloud-based software.

The Estee Lauder company was founded in 1986 with a new concept on the care of the skin that has revolutionized the market. Today it boasts a wide selection of solutions based on the technique of analysis Face Mapping that has traditionally sold through authorized salons and beauty shops, but in 2013, the company began to sell their products directly and has opened different points of sale.

Estee Lauder United Kingdom already was using digital signage in stores key retailers to the carry out promotions but the AV screens were not interconnected and the contents had to be updated manually, through PPT and Dropbox.

In order to optimize these processes, offer a better use of their screens, adding new intelligent digital signage equipment, and increase the customer experience decided to implement the technology of Signagelive.

The objective was to implement a network of digital signage centralized that simplify digital marketing activities, will streamline internal business processes and which allowed to make use of the interactive applications to promote key products and most sold. It needed a hardware solution that admit all kinds of screen, regardless of the provider and provide a self-help training facility for Estee Lauder staff.

With these objectives in mind, the firm has deployed a network of digital signage screens comprising Samsung Smart Signage Platform (SSP) 32 and 48-inch and XDS-2170 and XDS-1078 of IAdea. All of them fed Signagelive cloud-based software.

So far the project has been deployed in stores of Harvey Nichols in Edinburgh, Fabel – Tottenham Court Road and Harvey Nichols Knightsbridge in London, and the Centre MK – Milton Keynes, but the firm intends to extend this network through 23 stores remaining during 2017.

Signagelive Dermalogica provided an easy and reliable means for centralized management of its network of digital signage in the stores that the company has in the United Kingdom and is composed of multiple screens of different sizes and orientations. The scalability and reliability of the platform Signagelive has also enabled the offices around the world to use it for internal communications.

Sinagelive hardware-independent capabilities allow Dermalogica use sources of screens from different vendors or change the purpose of equipment installed prior to meet the particular needs of each store.

Content is uploaded and Signagelive cloud platform, providing a centralized repository for Estee Lauder and eliminating the need for servers on-site in different places, which reduces the overall costs of installation.

On the other hand, the SoC and Signagelive HTML5 software allows Dermalogica to publicize its most representative product range through the ‘Lift and Learn‘ concept, increasing brand loyalty. Carefully selected articles are placed in small sensors (hidden in the interior of the counters) located in front of the screens, in-store. If an article is ‘raised’, a trigger is activated to display detailed information on the screen.


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